THE ROLE OF INTANGIBLE RESOURCES IN DRIVING VALUE CREATION AND SUSTAINED COMPETITIVE ADVANTAGE FOR BUSINESSES

Abstract:

This research investigates the role of intangible resources in fostering and sustaining competitive advantages within firms. The study surveyed 284 managers and CEOs from a diverse array of companies, collecting data via a structured questionnaire. The collected data were then analyzed using multiple linear regression techniques implemented through SPSS software. The findings underscore the pivotal role of intangible resources in creating and maintaining a competitive edge. These resources were found to be critical in value creation processes that drive long-term strategic advantages. The study’s conclusions emphasize that firms focusing on the development and strategic management of intangible assets can achieve and sustain superior performance in their respective markets. This research adds to the growing body of literature by empirically validating the significance of intangible resources in competitive strategy and offers practical implications for managers aiming to leverage these assets for sustained competitive success.

Keywords: intangible resources, value, competitive, value creation advantage